About us
Zhejiang Jinlaide Electric Motor Co., Ltd. (also known as Zhejiang Sende Electric Motor Co., Ltd.), formerly Shanghai Rongshi Electromechanical Co., Ltd., is located in Daxi Town, Wenling City—the "Hometown of Pumps and Electric Motors in China". As one of China's top 1,000 towns in comprehensive strength, Daxi Town achieved a gross regional product of 130.7 billion yuan in 2022. Boasting significant geographical advantages, it is traversed by the G15 Expressway and Wenling High-Speed Railway Station, and is merely a 30-minute drive from Taizhou Airport, with a well-developed transportation network.
Founded in 1984 as Wenling County Huafeng Electrical Appliance Factory, the company was among the first local farmer-cooperative enterprises established after China's reform and opening-up. Over four decades of innovative development, it has evolved from its initial production of household fans to become a modern electric motor manufacturing enterprise integrating R&D, manufacturing, sales, and foreign trade. Currently, it specializes in high-efficiency and energy-saving single-phase and three-phase electric motors, with products enjoying strong market presence both domestically and internationally due to their exceptional quality.
In terms of quality management, the company strictly adheres to international standards and has obtained ISO9001 quality management system certification, CQC product quality certification, EU CE certification, and China's mandatory 3C certification. Regarding product energy efficiency, its YE3, YE4, and YE5 series motors have all passed national energy efficiency certification, aligning with the global trend of energy conservation and emission reduction.
As an enterprise with a 40-year legacy, we have always upheld the development principles of integrity, commitment to quality, customer-centricity, and mutually beneficial cooperation. Through continuous technological innovation and rigorous quality control, we strive to provide customers with superior products and services, and work together with partners to create a brighter future.